Personal Guide in Insurance World
Liberty Mutual Ad (1st edition): “Half Acre”
16Feb2010 Filed under: commercial insurance Author: admin
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The first in the “good deeds” series of television commercial for Liberty Mutual produced by advertising agency Hill Holliday. It features strangers doing good deeds for strangers, which inspires onlookers to do the same.
The song is “Half Acre,” by Hem. It’s on their 2002 album “Rabbit Songs.” More information about the band can be found at their MySpace page here: http://www.myspace.com/hem
View the second edition of the ad here:
http://www.youtube.com/watch?v=Iw97CfZtyGw
Source:
http://www.hhcc.com/?p=149
Duration : 0:1:0
- Tags: acre, ad, commercial, half, halfacre, hem, hill, hill-holliday, holliday, liberty, mutual, policy, responsibility, what's, your
27 Responses to “Liberty Mutual Ad (1st edition): “Half Acre””
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cmonbugmenot
February 16th, 2010 at 2:37 pm
why did that lady …
why did that lady push that guy away from the falling crates? they weren’t even going to hit him. look at 0:34
DarkR27
February 16th, 2010 at 2:37 pm
A lot say this …
A lot say this company is bad ha ha but the commercial to me is a good message either way and the song works with it. Just take the ending logo part out where she says “Liberty Mutual” and there ya go a brilliant inspiring video.
MyLifeIsDancing93
February 16th, 2010 at 2:37 pm
My school made a …
My school made a commercial like this for a project. It was fun and really nice to make. The messages my, and these, commercials give are wonderful.
danaande
February 16th, 2010 at 2:37 pm
I KNEW there must …
I KNEW there must be some academic labels for the dynamic this commercial series depicts. do you have any additional information about this? I’d love to know more if you do!
IchBinPerfekt
February 16th, 2010 at 2:37 pm
This is my FAVORITE …
This is my FAVORITE commercial of all time. It makes you feel good inside and want to help others. I was sitting on here watching stupid things like people falling down, when I remembered this.
So I searched “Liberty Mutual” and this came up.
I’m glad it did.
I hope they re-run this ad!
AVIDvideoeditor2
February 16th, 2010 at 2:37 pm
The still refuse to …
The still refuse to repair my claim damage to code! Where is the responsibility Liberty Mutual claims to have…
It’s costing more for the 3 adjusters to come to the property then it would to fix the damage and act responsible…
Ask Liberty Mutual how they feel about “global warming”
Robert Deming
jaabff
February 16th, 2010 at 2:37 pm
Try not to even …
Try not to even think of the ad…..just think of the song and the message….it’s beautiful ….truely
Entertainmentwriter
February 16th, 2010 at 2:37 pm
We are talking …
We are talking about the music…not the company. And this song is as close to perfect as any. Next to “In My Life” by Lennon-McCartney, this is possibly the most beautiful melody in the last 30 years.
amonroy
February 16th, 2010 at 2:37 pm
sociologists call …
sociologists call this generalized exchange, psych and evo biologists call it indirect reciprocity
Lovelymiz
February 16th, 2010 at 2:37 pm
This ad makes me …
This ad makes me cry, especially when the lady pushes the guy to safety.
PikeBrosProdInc
February 16th, 2010 at 2:37 pm
Brett Rickaby is …
Brett Rickaby is the actor in this commercial who puts the bear back in the baby stroller near the end. Look him up.
nobodybaroncohen
February 16th, 2010 at 2:37 pm
such a shame that …
such a shame that the best way for a great band like hem to make a real dollar comes from helping big companies lie to people. of course to be fair i don’t really know liberty mutual so maybe they’re ok, but the bottom line is always the bottom line with these kinds of companies.
bondservant4Him
February 16th, 2010 at 2:37 pm
ROFL
ROFL
flow7653
February 16th, 2010 at 2:37 pm
the vidio dont’t …
the vidio dont’t respond at all
kaliguy05
February 16th, 2010 at 2:37 pm
…the commercial …
…the commercial was touching and the jingle was heartwarming. i almost cried…but yeah libery mutual.
kaliguy05
February 16th, 2010 at 2:37 pm
liberty mutual …
liberty mutual feeds off the lost hopes and dreams of innocent people. the type of company hitler would condone.
MyPointlessComedy
February 16th, 2010 at 2:37 pm
Responsibility? I …
Responsibility? I don’t thinks so. My dad has a law suit against Liberty Mutual and my dad got an inguinal hernia and Liberty Mutual won’t accept the surgery which means they could care less if my dad dies of the pain.
Hippodameia
February 16th, 2010 at 2:37 pm
Terrific ad.
…
Terrific ad.
Terrible company.
lewzeriokas
February 16th, 2010 at 2:37 pm
good ad
good ad
Gkounalakisjr
February 16th, 2010 at 2:37 pm
Good Stuff Liberty …
Good Stuff Liberty Mutual -
oshbaaya
February 16th, 2010 at 2:37 pm
you know I have …
you know I have seen this advertisement on TV countless times and I never remember what they are selling.. but I also never noticed that the guy who helps her at the start is the guy who was helped at the end Full circle .. nice
Nhusky
February 16th, 2010 at 2:37 pm
At least they don’t …
At least they don’t run crappy, worthless, stupid ads like geico constantly does. Oh and the postal service runs similar ads to this one all while going bankrupt.
Entertainmentwriter
February 16th, 2010 at 2:37 pm
A truly remarkable …
A truly remarkable song by Hem. I think any musician would have loved to have composed this. Special stuff in more ways than can be addressed.
Jucshee
February 16th, 2010 at 2:37 pm
It’s so magical (:
It’s so magical (:
MeX2004
February 16th, 2010 at 2:37 pm
Why don’t these …
Why don’t these insurance companies show a Jew with yamakah on selling insurance which would be the right representation instead of deceptively putting an average Joe on TV selling insurance for free loading Jewish bankers.
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